Social media marketing is all about provoking big reactions. We would tap into the online debate that has divided food enthusiasts for decades regarding putting pineapple on pizza. Coupled with potentially changing an established flavour. We knew we had all the ingredients to spark a HUGE CONVERSATION!
Product design
A simple mock-up of a box was all it took to sell in our April Fools idea. Arnott’s gave us the green light on this proactive concept just two days before April 1st – we had to act swiftly! When the post went live, it sparked such a reaction that Arnott’s turned Hawaiian Pizza Shapes into an actual flavour you could buy.
