When Boris Johnson stood at 10 Downing Street and held up a pack of Tim Tams promising greater trade deals between UK and Australia, this was too good of an opportunity to pass up. Britain is known for its weird and wonderful foods, so we thought it was the perfect time to give them a Tim Tam range that suits their particular palate.

Within 4.5 hours of the announcement, I designed and brainstormed a new range of Tim Tams specifically suited to British sensibilities to insert the Tim Tam brand into an international conversation. The result was incredible social media engagement, a sea of media coverage, and an appearance on UK morning TV where the hosts tried an exclusive pack of Scones and Cream Tim Tams.

Awards:

Highly Commended - Shorty Awards 2021 Real Time Marketing

Nominated for Mumbrella Real Time Marketing Award

Nominated for B&T PR Campaign of the Year